behind the scenes · Collaborations · lookbook

Behind the Scenes: Spring/Summer 2016

IMG_3490-2For this lookbook representing our Spring/Summer 2016 collection, we wanted to create the story of a journey. A journey of self discovery, with two friends on the roadtrip of a lifetime to find their inner purpose. With our Spring 2016 line, all of our pieces support the pulse of I AM Affirmations. I AM is very powerful in one’s ability to cultivate acceptance, self love and a positive life!

I am JOYFULIMG_3480-2We ventured out near Amy’s home in north Chico, CA with Afton the stamping queen and Yuri the metal goddess. They were amazing models and we had so much fun creating a BFF road trip of self discovery using suitcases handmade by our friend Erin.
IMG_3460-2The scenery was so beautiful, it was hard not to get distracted by the gorgeous nature surrounding us.IMG_3535-2IMG_3515-3IMG_3450-2IMG_3533-2We partnered with Woodzee for this lookbook and they gave us some really cool sunnies to play dress-up with! They were so fun to wear and they looked great on Yuri and Afton.IMG_3541-2IMG_3449-2IMG_3411-2IMG_3492-2Amy’s husband Mike stopped by to help out and show everyone how to rock two pairs of sunglasses on a classic plaid button-up… 🙂IMG_3528-2IMG_3433-2IMG_3609-2It was a wonderful day! We’re so grateful to live in this gorgeous environment and have such a sweet staff of lovely ladies to help create our lookbooks! Thank you to everyone who participated, we couldn’t have done it without you! xo


Style Muses: Shawntel & Destiny

Destiny and Shawntel

AWD goodies waiting to be worn

The rectangle tribal statement ring

Meet Destiny and Shawntel, local babes who make our hometown of Chico, CA even more beautiful.  Both Destiny Newton and Shawntel Newton Poidmore (yes, she’s married now, Bachelorette fans!) are just so sweet and lovely. Well spoken, funny, polite and jaw-dropping “they look airbrushed in real life” GORGEOUS. They both modeled for AWD in the past, so we were thrilled when they agreed to model for our recent photo shoot and collaboration with Ruby’s Boutique in downtown Chico.We met up on a warm Saturday morning at Ruby’s Boutique and had a great time with Ruby’s style experts Nancy and Carissa. They made fantastic suggestions and styled the sisters to perfection. It was beyond thrilling to dress these two in the latest and greatest from Ruby’s offerings. Everything seemed to fit perfectly and it was hard narrowing it down to just a few ensembles. This is the first of the two sets, with the uber popular Free People Trapeze dress in two different colors with two different, but equally dreamy tops. SO adorable! Adding our favorite pieces from our recent AWD collections was almost too easy. Everything looked fantastic with the outfits Carissa and Nancy picked out, it was hard choosing which piece to put on which sister…. decisions, decisions!

Destiny and Shawntel

The AWD Glow necklace and Free People trapeze slipDestiny wearing the AWD tiny shooting star necklace and sun drop earringsShawntel wearing the AWD chain fringe earringsDestiny and ShawntelDestiny wearing the sun drop earringsGold stackersThese two were hilarious, cracking us up with their flasher impersonations…

Destiny and Shawntel Destiny and Shawntel Destiny and ShawntelIt was quite a windy day and the trapeze dresses wanted to fly! Admittedly, it was adorable watching the girls trying to avoid turning into true flashers.

windy day Billowy dresses

windySingle mala bracelet with sunset stacking braceletsShawntel and Destinytiny shooting starDestinyringsDestinySunnies onlean backStay tuned for the second part of this collaboration next week! You are going to LOVE the next two outfits from Ruby’s… I know we all wanted to take them home! ❤